UK launch for Whim mobility platform

October 11 2017   | Region: West Midlands

UK launch for Whim mobility platform
Public transport users in the West Midlands are promised seamless travel between modes and easier payment in a single app following the launch last week of the mobility platform Whim. The service offers bus and metro tickets, routes and timetables from National Express, as well as taxi services through Gett.
 
Key features of Whim include multi-transport ticketing across different modes and the ability to provide travel planning in a few clicks. The platform was launched last year in Helsinki, Finland, by developer MaaS Global, which has brought the system to the UK. 
 
Whim is initially available on a pay per ride basis to users who join the service’s website and is set to be made available through the App store and Google Play by the end of the year. At this point the service will introduce monthly mobility packages and include coach, rental cars and city bikes in the scheme.
 
“Our vision is to make transportation smarter to offer seamless mobility for all people with one service and a single monthly fee,” said MaaS Global co-founder Kaj Pyyhtiä. “This way we can offer people a genuine and easy alternative to owning a car.”
 
National Express development director Martin Hancock added: “Intelligent mobile technology provides the ideal opportunity for passengers to trial and use our services. By increasing use of our buses congestion will reduce and air quality improve, making the cities and towns of the West Midlands even more attractive places to live and invest in.”
 
♦ Also in the West Midlands, it was announced this week that Highways England traffic officers will, for the first time, assist motorists on key roads surrounding the M5 which do not form part of the motorway and trunk road network. In a 13 month pilot, traffic officers will work with Sandwell Council and West Midlands Police to assist motorists and clear incidents to keep traffic flowing on the A41 towards Wednesbury, the A4123 towards the Dudley to Burnt Tree junction and for those using the A4034, A457 and the A4252.

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