8 Questions: Gemma Hearsum Safe and Active Travel Officer London Borough of Waltham Forest

Welcome to the 8 Questions, where we ask senior figures in the sector the questions every business leader and ambitious professional wants answered. In this edition, Gemma Hearsum Safe and Active Travel Officer London Borough of Waltham Forest, is asked about healthy transport, what skills are needed, what leaders need to be thinking about now and much more.

Get ahead with CIHT Membership

Join other savvy professionals just like you at CIHT.  We are  committed to fulfilling your professional development needs throughout your career

Find out more

CIHT Healthy Transport Award 2021 Highly Commended: Waltham Forest School Streets

School Streets are an initiative to improve air quality, make it easier and safer for residents to walk and cycle to school, and create a safer more pleasant environment. Restricting traffic movements around the school leads to Waltham Forest Council has introduced 15 Schools Streets so far with 64 roads included in School Street zones and over 12,000 pupils benefiting

>>> Exclusive to Members - Read the case study

      

8 Questions 

     

In your opinion what is the one thing that is essential to delivering “healthy transport” projects?

Waltham Forest has introduced numerous walking and cycling improvements across the borough through the Enjoy Waltham Forest (Mini Holland) programme, Liveable Neighbourhoods, Low Traffic Neighbourhoods and an extensive behaviour change programme. However, the roads around schools continued to be plagued with a surge of private vehicles around school drop off and collection times increasing the risks of collisions with vulnerable road users and other motorists alongside dangerous unlawful parking, congestion and poor air quality. We wanted to continue to encourage our youngest residents to travel safely, sustainably and actively to school so the logical step was to introduce School Streets to enable this.

Communication is most essential when delivering a healthy transport project, when delivering our school streets we ensure communication was one of the focal deliverables and we use any opportunity to share the benefits and success of our schemes. Often residents and the schools are frustrated with the high volume of cars outside of their school, blocking their drives and using their parking bays, causing congestion and frustration every morning and afternoon however are unsure how to resolve and improve this.
Through communication with schools, residents, and key stakeholders we can design unique and flexible schemes which tackle these concerns. It is important to us to ensure our schemes are inclusive and meet the needs of everybody using the space so conversation allows us to implement tailored and successful schemes.

   

What did you learn that you will take into the next project?

We have found once a school community has experienced the calm, traffic-free environment of a School Street, there is widespread support for permanent implementation and other schools begin to request the implementation of a School Street. We want walking, cycling and scooting to be the easiest, quickest and first option for those travelling to school so we would continue to not only implement the traffic restrictions but also offer a wider complementary behaviour change programme. We are exploring how School Streets could host street parties to create cohesion between the local residents and school community, we are looking at innovative ways to encourage pupils to be able to scoot to school including tailored scooter training and how schools and local communities can take ownership of the School Street with planting schemes.

    

How did you ensure that the project has long term use and a positive legacy?

School Streets are being delivered nationally however many outside of Waltham Forest are introduced with no ANPR camera enforcement and rely on volunteers or school staff to place temporary infrastructure (cones or boulders) to stop vehicles entering; we have committed to only introducing schemes which are camera enforced. Although more costly and initially more resource intensive we wanted to ensure maximum impact and travel behaviour change is achieved, increase longevity and security of the schemes and be able to monitor mode change accurately in the scheme areas so all our School Streets are ANPR enforced.

Waltham Forest’s strong political leadership supports continuing to tackle the ongoing climate emergency and sees School Streets as a key part of this so as funding becomes available, we will continue to introduce School Streets. With our flexible approach we hope to see School Streets expanding over larger zones, schools driving the schemes forward and the local community engaging and suggesting future locations. We want School Streets to be recognised as a benefit to our schools and become part of the reason
parents choose to send their children to school in Waltham Forest. School Streets also offer the potential to teach children from a young age to travel independently in a safe and sustainable way.

    

What kind of skills are critical now for “healthy transport” planning projects to succeed?

Partnership – To deliver a successful Healthy Transport project working in partnership within your organisation and with external stakeholders is crucial. For example,Waltham Forest School Streets are managed by a key team of two however we work closely with other Council departments such as Parking, Traffic and Air Quality to ensure their benefit is as a far reaching and inclusive as possible. We work closely with stakeholders, including decision-makers, parents, pupils and residents, to ensure the aim of the
scheme is understood and to gain local support. Due to the high interest from our local schools to introduce a School Street we have prioritised schools who are engaged with their Transport for London STARS travel plan, those we perceive to have the highest road safety risks and those who we feel would benefit most. Although designed, introduced, managed, funded and monitored by the Council the Schools play a crucial role in requesting the scheme, designing the scheme and promoting the scheme. Once a scheme launches, we have on-street presence for the first week to engage with parents/carers and the local community to promote alternative active and sustainable travel options, answer any questions and collate feedback. A complementary behaviour change programme is offered which includes cycle training, Dr Bikes, personalised walking maps, assemblies, pedestrian training and road safety training.

    

How did you achieve buy-in and sustain engagement in the project?

We took an innovative approach to capturing and managing pre and post-implementation feedback to the scheme, as far as possible. The CommonPlace platform includes extensive information on the schemes, including maps and plans, and allows feedback from the local community in an interactive map-based format. The CommonPlace platform includes a number of closed questions around the overall impact of the scheme on different users, and a facility for residents to drop a pin on specific roads or locations and leave comments - positive or negative. This approach allows the feedback process to be managed more effectively and transparently, as well as satisfying statutory requirements associated with Experimental and Temporary Traffic Orders.

     

How did you measure success in the project?

It has been fantastic to see school communities reclaim space outside their school so they can walk, cycle and scoot and more families than ever before are leaving their cars behind and travelling sustainably and actively to school. These families now have happier and healthier children as are incorporating exercise into their daily lives and the safer routes mean children have the opportunity to travel independently to school in a calmer pleasant environment; therefore success can be measured anecdotally.

We survey pupils annually to explore how they travel to school we then analysis this data for modal shift, we survey school staff on how they feel the school street is working, implement traffic counts before and during the scheme and install air quality monitors before and during the scheme.

We therefore measure success in a holistic way including both anecdotal, quantitative and qualitive data.

   

What do you think leaders need to be thinking about or doing today that perhaps wasn’t part of the equation for leaders five or ten years ago?

Society is faced with a climate emergency, an obesity crisis and a transport network under huge pressure from private vehicle use - leaders need to focus on the importance of embedding walking and cycling into people’s daily lives which would begin to tackle these issues and I think this should start with our youngest members of society to create life-long change.

    

Will activities or initiatives designed to overcome the challenges of the pandemic in this project be taken forward into other projects post pandemic ? If yes what are they and why?

Our Active and Sustainable travel strategy is to increase the number of our residents and visitors to the area travelling actively and sustainably. School Streets allow us to start the conversation with our youngest residents and embed the walking and cycling culture into their daily lives. Despite the progress made by the Council in recent years to rebalance our streets and enable more active travel, the public health emergency resulting from Covid-19 has dramatically increased awareness on how we view and use our streets and public spaces, resulting in the introduction of School Streets being one of the Council’s priorities to address the Climate Emergency, therefore the School Streets programme will continue to be delivered post pandemic alongside other healthy transport projects in Waltham Forest.

      

Gemma Hearsum Safe and Active Travel Officer London Borough of Waltham Forest

       

CIHT Statement

The opinions expressed in this article are those of the authors. They do not purport to reflect the opinions or views of the CIHT or its members. Neither the CIHT nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

       

Share
Email
Bookmark

Get ahead with CIHT Membership

Join other savvy professionals just like you at CIHT.  We are  committed to fulfilling your professional development needs throughout your career

Find out more