This white paper has been provided by the Smart Mobility Unit (SMU) at the University of Hertfordshire.  It is authored by Dr Maourizio Catulli and Dr Alex Buckland Stubbs.

Women and Mobility as a Service : An exploration of the issues faced by women when using shared mobility and possible responses by providers

This White Paper, from the University of Hertfordshire, reviews the latest knowledge on the relationship of women with Mobility as a Service (MaaS) and several measures that have been reported within the existing literature to address issues that women can encounter when using novel transport offerings, including technological, information-based and design-based solutions. 

The White Paper also presents the findings of research which draws on interviews with mobility users, transport providers and local authorities in Hertfordshire.

The interviews with female transport users in Hertfordshire provided insight into their relationships with use of private cars, shared cars, public transport and mobility apps, as well as their perceptions of MaaS.  Additionally, the results of interviews carried out with both female and male transport users in Hertfordshire, revealed the impact of gender on safety perceptions and the usage practicality of MaaS transport offerings for male and female users.

Finally, this White Paper presents evidence from transport providers and local authorities in order to summarise best practice for the governance of MaaS.  It looks at MaaS design principles, the quality assurance of MaaS offers and delivering social value, and probes to what extent MaaS applications can reassure users as human service personnel can.