17 April 2012 - 1 January 0001, 00:00 -

ACT TravelWise Behaviour Change Masterclass

By popular demand, ACT TravelWise, in association with DEFRA and the Department for Transport, will once again be delivering the hugely popular ‘behaviour change workshop’. The masterclass will cover everything you need to know about ‘influencing behaviours’ and will use practical tools developed by DEFRA and the Department for Transport through many years of research.

The response to the previous ‘sold out’ workshop was exceptional, with delegate’s commenting “the session inspired me to rethink how I communicate with audiences when encouraging change” and that they appreciated “being able to talk directly to staff from the DfT and DEFRA and sharing ideas on how to solve real issues relevant to our work”.

Due to the highly interactive nature of the workshop spaces are limited to 30 and expected to sell out quickly, so please download the booking form from the ACT TravelWise website and book your place now to avoid disappointment.

Please complete and return the booking form by email to Stephanie Norris at: norris@itpworld.net or call her on 0115 988 6903 for more information:

Behaviour Change Masterclass Booking Form and Programme

Venue:
Space@119, CIHT
119 Britannia Walk
London
N1 7JE

Agenda

12:00 - 13:00 Networking lunch and registrations

13:00 - 13:10 Introductions and welcoming remarks
Graham Russell, Head, Centre of Expertise on Influencing Behaviours, Defra

13:10 – 13:45 Introduction to a behavioural approach
-including how it fits into Government’s thinking and background to how and why it works.
Graham Russell, Defra

13:45 - 14:30 Using the DfT Influencing Behaviour Tool
Jo Bacon, Head of Behavioural Insights and Attitudes Team, DfT

14:30 - 15:00 Case studies of how it can be used effectively
Graham Russell, Defra

15:00 - 15:15 Refreshment break

15:15 - 16:30 Taking a real sustainable transport issue and developing an influencing behaviours approach before our eyes

16:30 - 17:00 Question Time and Close