GoToWebinar: This webinar, organised by CIHT Northern Ireland and Engineers Ireland (IEI), will shine a spotlight on Copenhagen, which is one of the most bike friendly cities in the world. How do you turn a car dominated city into a city of cyclists? Morten Kabell, Head of Smart Mobility in Ramboll in Denmark and Marianne Weinreich, Market Manager at Ramboll Smart Mobility and Chair of the Cycling Embassy of Denmark will share their insights.
Since the Fifties, cities around the world have been designed to accommodate cars, allocating more and more space for car driving and parking, leaving little or no space for walking and cycling. But in Denmark and the Netherlands this development changed in the 1970s and today they are the leading cycling nations and Copenhagen is one of the most bike friendly cities in the world.
But how did Copenhagen become a cycling capital? And how do you turn a car dominated city into a city of cyclists? Ramboll Ireland is delighted to bring Morten Kabell, Head of Smart Mobility in Ramboll in Denmark, former Mayor of Copenhagen and former CEO of the European Cyclist Federation to share the Copenhagen story.
He will be followed by Market Manager in Ramboll Smart Mobility and Chair of the Cycling Embassy of Denmark, Marianne Weinreich, who will talk about the importance of including and planning for women in cycling, and in general, with discussions aimed at helping and supporting clients in taking those key steps in facilitating true shifts in travel modes.
Anyone interested in active mobility, specifically cycling.
Morten Kabell, Head of Smart Mobility at Ramboll
Morten is currently Global Head of Ramboll Smart Mobility coming from his position as co-CEO of the European Cyclists Federation in Brussels where he has worked for the past period promoting cycling as a sustainable and healthy means of transportation. He has more than 20 years of experience with urban development and green transition of the transport sector.
In his previous position as Mayor of Technical and Environmental Affairs in Copenhagen he was instrumental in accelerating the city’s sustainable development and strengthened Copenhagen’s strong brand as a cycling city in Denmark and internationally.
Copenhagen is widely recognized as one of the most sustainable and ambitious cities in relation to climate action. The city has a target of becoming CO2 neutral in 2025 and one of the main elements in the development plan is that 75% of all trips will be by foot, by bike or with public transportation. Already today cycling is the most popular means of transport in the urban region with more than 40% of trips to and from the municipality done by bike.
Marianne Weinreich, Market Manager for Ramboll Smart Mobility and Chair of the Cycling Embassy of Denmark
Marianne Weinreich holds a Masters in Scandinavian literature and language and World History, but for the last 20 years she has advised cities about sustainable mobility policy and promotion and mobility management. She an expert in cycling policy and promotion.
For the last 3 years she been Market Manager in Ramboll’s Smart Mobility where, besides working with clients, she is leading the thought leadership and sustainability program.
She is also co-founder and Chair of the Cycling Embassy of Denmark and an experienced speaker at and moderator of cycling and mobility webinars and conferences around the world.