About this webinar 

Join this lunchtime free webinar to hear about the latest research on behavioural change. 

The guest presentation will review the use of personas to date, illustrate work being undertaken at the moment to move the use of personas forward and explore how we can make more of this tool to ensure we can make the best decisions to support a sustainable transport system. 

It will also cover the example of a major infrastructure project we are working on where personas will be used to help evidence the impacts of different transport initiatives; help the decision making and prioritisation of those initiatives and also help inform how best to roll out such initiatives. The presentation also discusses the opportunities and benefits in using personas to support travel behaviour change. 

Why attend? 

• Learn about the latest work and research on he topic of behavioural change 
• Learn how the use of personas will help different transport initiatives
• Free event for all and excellent CPD opportunity
• Interactive Q&A with experts

Who is this event for? 

 This event is open to all and will be of particular interest to those working on behavioural change, modal shift and decision making on new transport schemes. 

Speakers

Damian Price 

Damian is the Global Practice Lead for Transport Planning at Mott MacDonald. He is a Travel Demand Management and behaviour change specialist with over 25 years’ experience working on programmes across the UK and internationally. He has worked on major behaviour change initiatives for clients such as the UK Department for Transport, Transport for New South Wales in Australia and the Abu Dhabi Government in the United Arab Emirates.  He is currently working a pioneering project for Heathrow Airport Ltd (HAL), developing a set of personas to support more targeted colleague travel behaviour change approaches.

Sarah Cherry

Sarah is a Project Principal at Mott MacDonald, and a respected travel behaviour change specialist with 29 years of experience. She has led numerous travel demand management (TDM), travel planning and travel behaviour change initiatives and was responsible for developing some of the first company and area-wide travel plans in the UK. She represents Mott MacDonald on the TDM committee for The Chartered Institute of Logistics and Transport (CILT) TDM forum and is the TDM lead for Mott MacDonald.  She is currently leading a pioneering project for Heathrow Airport Ltd (HAL), developing a set of personas to support more targeted colleague travel behaviour change approaches.