“5 Ways to Elevate…” is a new webinar series from CIHT, led by expert authors and practitioners, designed to give attendees practical, high-value insight they can apply directly in their work and turn everyday challenges into opportunities for greater impact. Each session focuses on one specific task or activity, sharing five practical, actionable ideas that can be applied straight away. Whether you’re looking to improve your approach, work more effectively or achieve better outcomes, the series offers fresh, expert-led insights tailored to the realities of the highways and transportation sector.
Five ideas. One focused topic. Practical insight you can put into action.
Ever launched a behaviour change intervention only to find that, despite everyone’s best
efforts, very little actually changed?
Disappointing results can occur for many reasons. Too often, however, the pressure to act
moves teams too swiftly from “we have a problem” to “here’s the solution”.
The data may be waving a red flag, but it rarely arrives carrying the solution. Move into
implementation mode before properly understanding what is driving or sustaining the
behaviour, and a well-intentioned response can end up addressing the most visible symptom rather than the real, underlying problem.
When the forces shaping a risky or sub optimal behaviour remain undetected, hidden barriers stay firmly in place. The potential for meaningful change is reduced, while time, budget and effort are invested in an intervention that may be well executed but is poorly matched to the problem it is intended to solve.
Join CIHT today and access practical, expert-led events like this one for free.
Stay up to date, build your knowledge and get insights you can apply to your work
Nicola Wass is the driving force behind SoMoCo, a multi-award-winning applied behavioural science consultancy specialising in highways, road safety, mobility and transport.
Under Nicola’s leadership, SoMoCo has pioneered innovative strategies and solutions designed to steer people towards healthier and safer choices and habits.
Nicola’s expertise in applied behavioural science is regularly sought by media outlets including BBC Radio 4 and Times Radio, with coverage in The Times and The Telegraph
Using real-world examples from road safety and transport, Nicola will show you how to move from evidence to action without jumping prematurely to familiar solutions.
This isn’t about adding another “behaviour change” campaign to your toolkit. It’s about improving how you diagnose problems and decide what to do next.
You’ll leave with practical ideas you can apply to your own projects, whether you’re developing a road safety intervention, planning a scheme, commissioning research, shaping policy or influencing how people use the transport system.
This session is for anyone whose work shapes how people use, move through or respond to the transport system not just those with “behaviour change” in their job title.
It will be relevant to road safety leads, transport planners, highways and traffic engineers,
scheme designers, analysts, policy and strategy teams, commissioners, public health
practitioners, communications and engagement specialists, and senior leadership teams.
Applied behavioural change is not simply about campaigns, messaging or persuading the public to make better choices. The design of roads, streets, services, rules and systems all influence what people notice, what they feel are able to do and which behaviours become easier, harder or more likely.
If your work influences the conditions in which people, make modal or transport related
decisions this session is for you.
Safe System delivery depends not only on asking people to behave differently, but on designing environments and systems that make safer behaviour possible and more likely
Elevate (Verb) To raise something or lift something up.
“5 Ways to Elevate…” is a new CIHT webinar series giving highways and transportation professionals five practical, actionable ideas on one specific topic.
Each session tackles a real challenge or everyday activity faced by practitioners, providing expert insight that can be applied directly to your work.
Five ideas. One focused topic. Practical insight you can put into action.
This programme is designed to give attendees practical, high-value insight they can apply directly in their work
Want to get more from your professional development? Join CIHT today and unlock access to a wide range of practical, expert-led events designed for professionals working across highways and transportation.
From webinars and technical briefings to knowledge-sharing sessions and industry insights, CIHT events are designed to give you practical ideas, expert knowledge and insights you can apply directly to your work.
As a CIHT member, you can access this webinar and many other member events for free, helping you build your knowledge and stay ahead of the latest developments across the sector.
Got a question?
t: +44 (0)20 7336 1555
e: info@ciht.org.uk