Human Factors and behaviour in choosing to take up cycling and how uptake can be encouraged through targeted marketing materials and campaigns. This is a Free event
In a rapidly growing transportation industry, how do we keep people moving from A to B using modes which are safe, affordable and attractive to the public? Human factors play a key role in ensuring that we develop designs and manage operations to achieve quality services for our end-users. We identify people’s needs, understand the challenges faced by the customer and the client, develop opportunities, and deliver solutions to enhance journey experience and operations.
Zoe Cooper and Suzy Sharpe of the Human Factors team at Mott MacDonald will provide an introduction to Human Factors, with a particular focus on Highways and Transportation. They will illustrate the uses and benefits of employing human factors in the transport sector and showcase two different projects which were delivered to Transport for Greater Manchester to support their strategic need to deliver transport and health policy initiatives.
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Zoe Cooper is a Human Factors Engineer with Mott MacDonald and has over three years’ experience in the transport sector. She has been involved in railway and metro station design projects including the Northern Ireland Railways Operations Centre to ensure they meet the needs of passengers and also those who work within the transport sector. Most recently she has been applying her psychological expertise to client projects to provide insight into human behaviours and decisions and investigating the issues preventing people from using active forms of travel. Zoe has been delivering methodologies to understand how attitudes, experience and urban transport schemes can either encourage or discourage Active Travel. Zoe is driven by understanding human motivations and behaviours to inform designs, ensuring they are safe, efficient, and intuitive for users.
Suzy Sharpe is a Senior Human Factors Consultant with Mott MacDonald with over 11 years’ experience across the transport sector including motorways, urban transport, aviation and rail. Suzy has worked across the highways sector carrying out work in control rooms, with incident support units and Traffic Officers reviewing aspects such as situational awareness, equipment usability, cultural influences, effects of shift working and public behaviours on the highway. She has worked in many high hazard environments looking at the impact of organisations culture, compliance to safety information and security in both the public and commercial realm. Suzy’s current work focuses on understanding human behaviours and attitudes to health and transport choices and how these may be influenced. Suzy’s aim is to utilise human factors to the demonstrable benefit of people and organisations.