12 October 2023, 12:00-13:15 -
CIHT Webinar UNITED KINGDOM

Increasing bus patronage through an audience strategy: Introducing bus segmentation BUS121023

Details

This online free event will discuss the bus segmentation research commissioned by the Department for Transport: Increasing bus patronage through an audience strategy - GOV.UK (www.gov.uk)

 

The session will include:

  • Overview of the bus segmentation strategy and dashboard (12:00 – 12:30)
  • Cornwall Council case study: Using segmentation findings to influence decision-making (12:30 – 13:00)
  • Q&A (13:00 – 13:15) 

Anyone is welcome, however the event will be particularly of interest to local authorities, policy makers and bus operators.

12 October 2023, 12:00-13:15 -
CIHT Webinar UNITED KINGDOM

Increasing bus patronage through an audience strategy: Introducing bus segmentation BUS121023


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