A CIHT East Midlands led presentation which will discuss what impact the global pandemic will have on our transport industry long-term.
What impact will a global pandemic have on our transport industry long-term? What interventions should governments and transport bodies take to protect passengers but also encourage us back onto public transport? How can a spike in private car trips, congestion and the short journey back to poor air quality be prevented in our towns and cities?
This talk will explore some of the latest research and thinking on these questions, and will open up a discussion from the audience to share their ideas, experiences and responses to these issues.
A broad group of interested stakeholders in the transport industry.
Felicity Heathcote-Marcz, Senior Consultant and Ethnographer at Atkins
Dr Felicity Heathcote-Márcz leads behavioural research and customer centred projects at Atkins. A trained ethnographer and qualitative research expert, Felicity has led user research for multiple projects in the transport sector. This research includes the first MaaS proof of concept in the UK for TfGM, ethnographic accompanied drives to understand customer responses to roadworks for Highways England and ethnographic research with Traffic Officers out on the SRN.
A certified member of the Market Research Society, Felicity completed a PhD on ethnography and organization studies, working inside one of the UK’s largest banks for two years studying their technology functions.
Felicity recently wrote an article published in the Transport Times called ‘Transport in the time of Covid-19, fight a Black Swan with Wildcard interventions’.