A sustainable transport scheme has been launched in Newcastle encouraging people to use ‘greener’ modes of transport to reduce carbon emissions in the city.

The Go Zero campaign, run by Newcastle City Council, aims to make choosing sustainable travel easy and accessible for residents through services such as a park and ride bus service to the city centre and a ‘Car Club’ which provides access to pay by the hour cars parked in designated bays across the city.

It also encourages people to use Newcastle’s network of over 70 electric vehicle charging points, which is one of the largest networks in the UK and free to use at any time.

Newcastle University professor of transport and the environment Margaret Bell said: “Newcastle is leading the way in terms of exploring how to make our environment in which we live and work cleaner and healthier.

“Cars produce typically 60% of all carbon emissions from road transport in the UK, so promoting the use of more sustainable ways to travel, including using cycles, the bus, car clubs and of course, electric vehicles, reduce toxic emissions at point of use.”

The campaign is part of the council’s commitment to reduce Newcastle’s carbon emissions by at least 20% by 2020.

Newcastle City Council assistant director of development Harvey Emms said: “The Go Zero campaign is a fantastic way for the people of Newcastle to find out more about travelling in a way that is easier, greener and often cheaper.”

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