Think tank suggests a ban on SUV advertisements

3rd Aug 2020

Think tank, New Weather Institute, climate action charity, Possible, suggests banning advertisements on the fuel hungry vehicles.

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In the campaign launched today (03/08/2020) it is suggested that like the ban on smoking advertisements, we now know enough about the harm done by sports utility vehicles and that a ban should be placed on advertising these vehicles. 

Adverts for large cars, air travel or fossil fuels are particularly bad for the environment given the high levels of carbon emissions they are responsible for. Research shows there is a link between advertising and higher levels of consumption. None of us are immune to the adverts that we are exposed to. Therefore, high-carbon advertising plays an important role in the climate crisis by promoting harmful consumer habits. 

The campaign features a petition "calling on the Department for Media, Culture and Sport to end advertising for climate-wrecking SUVs". A report, Upselling Smoke, that has been released alongside the campaign found that that: 

  • Rapidly increasing sales of bigger and more polluting cars in the UK and globally risk are putting vital climate goals out of reach
  • SUVs now make up more than 4 in 10 new cars sold in UK 
  • This ‘size creep’ has led to over 150,000 new cars being sold in the UK in 2019 which are too big to fit in a standard parking space
  • The trend towards ever larger, more fuel hungry vehicles is being driven by the corporate marketing strategies of big car brands

Source: https://www.badverts.org/

 

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