After all, the overall aim of cycling policy is to change travel behaviour – which means going beyond current trends and seeking to create new demand. At the same time, investment in new cycling infrastructure needs to be informed and targeted if it is to have maximum impact. This leaves us with a dilemma – how do we analyse something that isn’t currently happening? We will explore this question by following the story of London’s Strategic Cycling Analysis, with a focus on the models and analytical techniques that power it. If time allows, we’ll also touch on some of the analytical tools and methods that are used to study walking.

Speaker

Dr Alex Longdon is a Principal City Planner in Transport for London’s Active Travel & Health team, who work to enable more people to walk, cycle and use public transport by putting people and their health at the heart of policy and decision making. Alex’s work focuses on cycling policy and strategy, including leading the writing of London’s new Cycling Action Plan, developing an online hub for the economic benefits of walking and cycling, and contributing to TfL’s groundbreaking Strategic Cycling Analysis.